The #MakeFurHistory display at Lush Cosmetics in Laval, QC
They also launched a “Fur Discounts” website, which cleverly tricked bargain-hunting fur shoppers into learning about the horrific, cruelty-laden fur industry (you have to see it to understand).
Promotional image for the deceptive “Fur Discounts” website
These campaigns reached millions of people and brought much-needed media coverage to the reality of fur farming. This kind of exposure is vital to waking up complacent consumers and encouraging cruelty-free fashion, but it doesn’t come cheap! Thanks to holiday sales from The Tree Kisser shop, we were able to donate $1925.28 (US) towards covering this expense. We are so grateful to have had the opportunity to support these compassionate, creative activists!
This October, we raised funds to support Craig Street Cats, a rescue organization that helps protect and reduce their local stray cat population. There are estimated to be more than 100,000 stray cats on the streets of Winnipeg, where winter temperatures are consistently below freezing. Sadly, many of these cats do not survive the harsh months. Through spay/neuter programs and their no-kill shelter, Craig Street Cats volunteers are working persistently to combat the heartbreaking plight of the stray population. Every donation that goes in enables them to make an even bigger difference, so we were ecstatic to be able to send $952.22($1043.83 Canadian) to support their programs! Below are some of the hundreds of cats for whom this organization has found lovely homes!
In September 2014, we raised $825.23 for Mercy For Animals, once of the nation’s leading farm animal advocacy organizations! MFA’s undercover investigations, corporate outreach programs, social media campaigns, and other creative forms of activism have contributed significantly to our society’s understanding and increasing rejection of factory farming conditions. They are repeatedly making headlines and appearing on national and local news networks to expose cruelty within the animal agriculture industry. To get a sense of their 2013 accomplishments, please check out this video:
In addition to their groundbreaking investigatory work, MFA also promotes cruelty-free eating through their website www.chooseveg.com. They provide an abundance of ideas and resources for compassionate consumers who want to make a progressive change in their diets.
I’ve long admired the heroes at MFA, so I’m thrilled to be able to contribute to their success!