In September 2014, we raised $825.23 for Mercy For Animals, once of the nation’s leading farm animal advocacy organizations! MFA’s undercover investigations, corporate outreach programs, social media campaigns, and other creative forms of activism have contributed significantly to our society’s understanding and increasing rejection of factory farming conditions. They are repeatedly making headlines and appearing on national and local news networks to expose cruelty within the animal agriculture industry. To get a sense of their 2013 accomplishments, please check out this video:
In addition to their groundbreaking investigatory work, MFA also promotes cruelty-free eating through their website www.chooseveg.com. They provide an abundance of ideas and resources for compassionate consumers who want to make a progressive change in their diets.
I’ve long admired the heroes at MFA, so I’m thrilled to be able to contribute to their success!
This past June, we were able to contribute to the fundraiser for Esther The Wonder Pig’s Farm Animal Sanctuary! If you’re unfamiliar with Esther’s story, I fully encourage you follow her adventures on Facebook and Instagram.
Esther was adopted by her human Dads, Steve and Derek, in 2012. At the time, they were told she was a “micro pig” and would stay tiny. As months went by, it became very clear that Esther was on her way to becoming a full grown, 600 lb pig! Through photos and videos shared by Steve and Derek, Esther’s online popularity grew rapidly. This year, inspired by the world’s love and compassion for Esther (which started inspiring her “fans” to make big changes in their diets), her Dads decided to open a farmed animal sanctuary near Ontario. This sanctuary will become a permanent, loving home for farmed animals that have been abandoned, abused, or neglected. Thanks to a fantastic month of sales in The Tree Kisser shop, we were able to donate $1,060.54 to this project!! I can’t wait to see this sanctuary become a reality over the next year.